Destination branding : creating the unique destination proposition /

Bibliographic Details
Main Author:	Morgan, Nigel
Other Authors:	Pritchard, Annette, Pride, Roger
Format:	Book
Language:	English
Published:	Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, [2010]
Edition:	Rev. 2nd ed.
Subjects:	Advertising > Tourism. Tourism > Marketing.

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