Cover Image

Destination branding : creating the unique destination proposition /

Show other versions (2)
Bibliographic Details
Main Author: Morgan, Nigel
Other Authors: Pritchard, Annette, Pride, Roger
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, [2010]
Edition:Rev. 2nd ed.
Subjects:
Advertising > Tourism.
Tourism > Marketing.
Description
Item Description:Previous edition: Oxford: Elsevier Butterworth Heinemann, 2004.
Physical Description:xxxvii, 314 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781856178204 (pbk.)
185617820X (pbk.)