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Advertising and the mind of the consumer : what works, what doesn't, and why.

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Bibliographic Details
Main Author: Sutherland, Max
Format: Book
Language:English
Published: Crows Nest, NSW : Allen & Unwin ; 2008.
Edition:Rev. 3rd international ed. /
Subjects:
Advertising > Psychological aspects.
Consumers > Psychology.
Consumers > Attitudes.
Consumer behavior.
Advertising.
Description
Item Description:Previous edition: London: Kogan Page, 2000.
Physical Description:xii, 366 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781741755992 (pbk.)
1741755999 (pbk.)