Advertising and the mind of the consumer : what works, what doesn't, and why.

Bibliographic Details
Main Author:	Sutherland, Max
Format:	Book
Language:	English
Published:	Crows Nest, NSW : Allen & Unwin ; 2008.
Edition:	Rev. 3rd international ed. /
Subjects:	Advertising > Psychological aspects. Consumers > Psychology. Consumers > Attitudes. Consumer behavior. Advertising.

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