| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
in00002523821 |
| 005 |
20151201114520.0 |
| 008 |
100317s2009 enkab b 001 0 eng d |
| 020 |
|
|
|a 9781849507202
|
| 020 |
|
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|a 1849507201
|
| 035 |
|
|
|a (OCoLC)ocn557492874
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| 040 |
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|a UAB
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|d TXA
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| 049 |
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|a TXAM
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| 090 |
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|a G155.A1
|b T58962 2009
|
| 245 |
0 |
0 |
|a Tourism branding :
|b communities in action /
|c [edited by] Liping A. Cai, William C. Gartner, Ana María Munar.
|
| 250 |
|
|
|a 1st ed.
|
| 264 |
|
1 |
|a Bingley, UK :
|b Emerald,
|c [2009]
|
| 264 |
|
4 |
|c ©2009
|
| 300 |
|
|
|a viii, 297 pages :
|b illustrations, maps ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Bridging tourism theory and practice ;
|v v. 1
|
| 504 |
|
|
|a Includes bibliographical references (pages [233]-262) and indexes.
|
| 520 |
|
|
|a Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
|
| 650 |
|
0 |
|a Advertising
|x Tourism.
|
| 650 |
|
0 |
|a Place marketing.
|
| 650 |
|
0 |
|a Tourism.
|
| 650 |
|
0 |
|a Tourism
|x Marketing.
|
| 700 |
1 |
|
|a Cai, Liping A.
|
| 700 |
1 |
|
|a Gartner, William C.
|
| 700 |
1 |
|
|a Munar, Ana María.
|
| 830 |
|
0 |
|a Bridging tourism theory and practice ;
|v v. 1.
|
| 945 |
|
|
|a PromptCat
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| 948 |
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|a cataloged
|b h
|c 2010/3/26
|d c
|e dmitchel
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| 994 |
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|b TXA
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|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
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|e G155.A1 T58962 2009
|h Library of Congress classification
|i unmediated -- volume
|m A14840246075
|
| 998 |
f |
f |
|a G155.A1 T58962 2009
|t 0
|l Remote Storage
|