Tourism branding : communities in action /

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...

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Bibliographic Details

Other Authors:	Cai, Liping A., Gartner, William C., Munar, Ana María
Format:	Book
Language:	English
Published:	Bingley, UK : Emerald, [2009]
Edition:	1st ed.
Series:	Bridging tourism theory and practice ; v. 1.
Subjects:	Advertising > Tourism. Place marketing. Tourism. Tourism > Marketing.