Tourism branding : communities in action /
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Bingley, UK :
Emerald,
[2009]
|
| Edition: | 1st ed. |
| Series: | Bridging tourism theory and practice ;
v. 1. |
| Subjects: |
| Summary: | Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. |
|---|---|
| Physical Description: | viii, 297 pages : illustrations, maps ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages [233]-262) and indexes. |
| ISBN: | 9781849507202 1849507201 |