Trust agents : using the web to build influence, improve reputation, and earn trust /

Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.

Bibliographic Details

Main Author:	Brogan, Chris
Other Authors:	Smith, Julien
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2009]
Subjects:	Internet marketing. Online social networks > Economic aspects. Social media > Economic aspects. Social networking > Economic aspects.