What Americans really want-- really : the truth about our hopes, dreams, and fears /
The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Hyperion,
[2009]
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| Edition: | 1st ed. |
| Subjects: |
| Summary: | The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses. |
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| Physical Description: | xxxiv, 302 pages ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781401322816 (alk. paper) 1401322816 (alk. paper) |