What Americans really want-- really : the truth about our hopes, dreams, and fears /

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

Bibliographic Details

Main Author:	Luntz, Frank I.
Format:	Book
Language:	English
Published:	New York : Hyperion, [2009]
Edition:	1st ed.
Subjects:	Social psychology > United States. Consumption (Economics) > United States. Public opinion > United States. National characteristics, American.