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Beyond Hofstede : culture frameworks for global marketing and management /

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Bibliographic Details
Other Authors: Nakata, Cheryl
Format: Book
Language:English
Published: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
Subjects:
Marketing > Cross-cultural studies.
Management > Cross-cultural studies.
International trade > Social aspects.
Description
Physical Description:xvi, 287 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780230202399 (alk. paper)
023020239X (alk. paper)