Beyond Hofstede : culture frameworks for global marketing and management /

Bibliographic Details
Other Authors:	Nakata, Cheryl
Format:	Book
Language:	English
Published:	Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
Subjects:	Marketing > Cross-cultural studies. Management > Cross-cultural studies. International trade > Social aspects.

West Campus Library: Stacks