Interpreting consumer choice : the behavioral perspective model /

Bibliographic Details
Main Author:	Foxall, G. R.
Format:	Book
Language:	English
Published:	New York ; London : Routledge, 2010.
Series:	Routledge interpretive marketing research series ; 10.
Subjects:	Consumer behavior. Consumers' preferences. Consumers > Attitudes.

West Campus Library: Stacks