Place branding : glocal, virtual and physical identities, constructed, imagined and experienced /

Bibliographic Details
Main Author:	Govers, Robert
Other Authors:	Go, Frank M.
Format:	Book
Language:	English
Published:	Basingstoke : Palgrave Macmillan, 2009.
Subjects:	Place marketing. Tourism > Marketing. Place marketing > United Arab Emirates > Dubayy (Emirate) > Case studies. Tourism > United Arab Emirates > Dubayy (Emirate) > Case studies.

by Govers, Robert, Go, Frank
Published 2009

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