E-commerce adoption and small business in the global marketplace : tools for optimization /

"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.

Bibliographic Details
Other Authors: Thomas, Brychan, 1955-, Simmons, Geoff, 1971-
Format: Book
Language:English
Published: Hershey, PA : Business Science Reference, [2010]
Subjects:
Description
Summary:"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.
Item Description:"Premier reference source"--Cover.
Physical Description:xxv, 343 pages : illustrations ; 29 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781605669984 (hardcover)
1605669989 (hardcover)
9781605669991 (ebook)
1605669997 (ebook)