E-commerce adoption and small business in the global marketplace : tools for optimization /

"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.

Bibliographic Details

Other Authors:	Thomas, Brychan, 1955-, Simmons, Geoff, 1971-
Format:	Book
Language:	English
Published:	Hershey, PA : Business Science Reference, [2010]
Subjects:	Electronic commerce. Small business.