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Data mining techniques in CRM : inside customer segmentation /

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Bibliographic Details
Main Author: Tsiptsis, Konstantinos
Other Authors: Chorianopoulos, Antonios
Format: Book
Language:English
Published: Chichester, West Sussex, U.K. : Wiley, 2009.
Subjects:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.
Description
Physical Description:xi, 357 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470743973 (cloth)
0470743972 (cloth)