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Data mining techniques in CRM : inside customer segmentation /

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Bibliographic Details
Main Author: Tsiptsis, Konstantinos
Other Authors: Chorianopoulos, Antonios
Format: Book
Language:English
Published: Chichester, West Sussex, U.K. : Wiley, 2009.
Subjects:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.

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Call Number: HF5415.5 .T836 2009
 
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HF5415.5 .T836 2009 Available