The marketing-sales-finance triangle : an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
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| Format: | Thesis eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag / GWV Fachverlage GmbH,
[2009]
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| Series: | Gabler research.
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 3834984159 9783834984159 |
| DOI: | 10.1007/978-3-8349-8415-9 |