Cover Image

Handbook of brand relationships /

Bibliographic Details
Corporate Author: Society for Consumer Psychology
Other Authors: MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W.
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2009]
Subjects:
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
Description
Item Description:"Society for Consumer Psychology"--Cover.
Physical Description:xxi, 424 pages : illustrations ; 27 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9780765623577 (cloth : alk. paper)
0765623579 (cloth : alk. paper)