Handbook of brand relationships /

Bibliographic Details

Corporate Author:	Society for Consumer Psychology
Other Authors:	MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W.
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, [2009]
Subjects:	Relationship marketing. Brand choice. Branding (Marketing) Customer relations.