Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
[2009]
|
| Subjects: |
| Physical Description: | xx, 332 pages : illustrations ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470438992 (cloth : acid-free paper) 0470438991 (cloth : acid-free paper) |