Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

Bibliographic Details
Main Author:	Schultz, Mike, 1974-
Other Authors:	Doerr, John E.
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2009]
Subjects:	Service industries > Marketing. Branding (Marketing) Marketing.

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