Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Bibliographic Details
Main Author: Ariely, Dan
Format: Book
Language:English
Published: New York : Harper, [2009]
Edition:Rev. and expanded ed.
Subjects: