Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Bibliographic Details

Main Author:	Ariely, Dan
Format:	Book
Language:	English
Published:	New York : Harper, [2009]
Edition:	Rev. and expanded ed.
Subjects:	Decision making. Economics > Psychological aspects. Consumer behavior.