Cover Image

Services marketing : concepts, strategies, & cases /

Bibliographic Details
Main Author: Hoffman, K. Douglas
Other Authors: Bateson, John E. G.
Format: Book
Language:English
Published: Mason, Ohio : Thomson /South-Western, [2006]
Edition:3rd ed.
Subjects:
Service industries > Marketing.
Online Access:Table of contents
Description
Item Description:Revised edition of: Essentials of services marketing. 2nd edition c2002.
Physical Description:xix, 588 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0324319967 (hardcover)
9780324319965 (hardcover)
0324422830
9780324422832