Services marketing : concepts, strategies, & cases /

Bibliographic Details
Main Author:	Hoffman, K. Douglas
Other Authors:	Bateson, John E. G.
Format:	Book
Language:	English
Published:	Mason, Ohio : Thomson /South-Western, [2006]
Edition:	3rd ed.
Subjects:	Service industries > Marketing.
Online Access:	Table of contents

Table of contents

West Campus Library: Stacks