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Advertising and promotion : an integrated marketing communications perspective /

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Bibliographic Details
Main Author: Belch, George E. (George Edward), 1951-
Other Authors: Belch, Michael A.
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin, [2009]
Edition:8th ed.
Subjects:
Advertising.
Sales promotion.
Communication in marketing.
Description
Physical Description:xxv, 838 pages : color illustrations ; 29 cm.
Bibliography:Includes bibliographical references (pages 783-813) and indexes.
ISBN:9780073381091 (alk. paper)
0073381098 (alk. paper)