Advertising and promotion : an integrated marketing communications perspective /

Bibliographic Details

Main Author:	Belch, George E. (George Edward), 1951-
Other Authors:	Belch, Michael A.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill Irwin, [2009]
Edition:	8th ed.
Subjects:	Advertising. Sales promotion. Communication in marketing.