The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /

Bibliographic Details
Main Author:	Moeller, Leslie H., 1961-
Other Authors:	Landry, Edward C., 1965-, Kinni, Theodore B., 1956-
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2009]
Subjects:	Marketing > Management. Communication in marketing. Rate of return. Profit.

Description
Physical Description:	vii, 232 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 214-219) and index.
ISBN:	0071615059 (alk. paper) 9780071615051 (alk. paper)