The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /

Bibliographic Details
Main Author:	Moeller, Leslie H., 1961-
Other Authors:	Landry, Edward C., 1965-, Kinni, Theodore B., 1956-
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2009]
Subjects:	Marketing > Management. Communication in marketing. Rate of return. Profit.

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