Value-based marketing : marketing strategies for corporate growth and shareholder value /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
[2008]
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xii, 367 pages : illustrations (some color), plans ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470773147 (cloth) 0470773146 (cloth) |