Value-based marketing : marketing strategies for corporate growth and shareholder value /

Bibliographic Details
Main Author:	Doyle, Peter, 1943-2003
Format:	Book
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2008]
Edition:	2nd ed.
Subjects:	Marketing > Management. Corporations > Valuation.

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