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Pricing perspectives : marketing and management implications of new theories and applications /

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Bibliographic Details
Corporate Author: European Pricing and Marketing Conference
Other Authors: Rothenberger, Sandra, 1975-, Siems, Florian, 1972-
Format: Conference Proceeding Book
Language:English
Published: Basingstoke [England] ; New York : Palgrave Macmillan, 2008.
Subjects:
Pricing.
Online Access:Contributor biographical information
Publisher description
Table of contents only
Description
Item Description:"Highlights many of the new perspectives and developments in pricing presented and discussed during the [1st European Pricing and Marketing Conference ]"--Intro.
Physical Description:xv, 230 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0230207227 (alk. paper)
9780230207226 (alk. paper)