Pricing perspectives : marketing and management implications of new theories and applications /

Bibliographic Details
Corporate Author:	European Pricing and Marketing Conference
Other Authors:	Rothenberger, Sandra, 1975-, Siems, Florian, 1972-
Format:	Conference Proceeding Book
Language:	English
Published:	Basingstoke [England] ; New York : Palgrave Macmillan, 2008.
Subjects:	Pricing.
Online Access:	Contributor biographical information Publisher description Table of contents only

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