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Strategic marketing planning /

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Bibliographic Details
Main Author: Gilligan, Colin
Other Authors: Wilson, R. M. S. (Richard Malcolm Sano)
Format: Book
Language:English
Published: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009.
Edition:2nd ed.
Subjects:
Marketing > Planning.
Marketing > Management.
Description
Item Description:Previous edition: 2003.
Physical Description:x, 552 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 519-535) and index.
ISBN:9781856176170 (pbk.)
1856176177 (pbk.)