Strategic marketing planning /

Bibliographic Details
Main Author:	Gilligan, Colin
Other Authors:	Wilson, R. M. S. (Richard Malcolm Sano)
Format:	Book
Language:	English
Published:	Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009.
Edition:	2nd ed.
Subjects:	Marketing > Planning. Marketing > Management.

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