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Key account management in business-to-business markets : an assessment of its economic value /

Bibliographic Details
Main Author: Wengler, Stefan
Corporate Author: SpringerLink (Online service)
Format: Thesis eBook
Language:English
Published: Wiesbaden : Deutscher Universitats-Verlag, 2006.
Edition:1 . Aufl.
Series:Gabler Edition Wissenschaft. Business-to-Business-Marketing.
Subjects:
Consumers > Management.
Marketing > Key accounts.
Selling > Key accounts.
Transaction costs > Management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xiv, 294 pages : illustrations
Bibliography:Includes bibliographical references (pages 254-294).
ISBN:383509355X
9783835093553
DOI:10.1007/978-3-8350-9355-3