Key account management in business-to-business markets : an assessment of its economic value /

Bibliographic Details
Main Author:	Wengler, Stefan
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Deutscher Universitats-Verlag, 2006.
Edition:	1 . Aufl.
Series:	Gabler Edition Wissenschaft. Business-to-Business-Marketing.
Subjects:	Consumers > Management. Marketing > Key accounts. Selling > Key accounts. Transaction costs > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

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