Entering emerging markets : Motorola's blueprint for going global /
The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and ho...
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| Format: | eBook |
| Language: | English |
| Published: |
Berlin :
Springer,
2006.
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| Edition: | 2nd rev. ed. |
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| Online Access: | Connect to the full text of this electronic book Publisher description |
| Summary: | The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity. |
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| Item Description: | Electronic resource. Originally published by Motorola University Press, 1999 (merely designed as a training manual for internal use). Now updated and expanded for the external reader. |
| Physical Description: | xvii, 188 pages : illustrations ; 25 cm. |
| ISBN: | 3540317465 9783540317463 |
| DOI: | 10.1007/3-540-31746-5 |