Entering emerging markets : Motorola's blueprint for going global /

The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and ho...

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Bibliographic Details

Main Author:	Schoenborn, Guenter
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin : Springer, 2006.
Edition:	2nd rev. ed.
Subjects:	Motorola, Inc. International business enterprises. International trade. Commerce international. Entreprises multinationales. Electronic books.
Online Access:	Connect to the full text of this electronic book Publisher description