Managing corporate brands : a new approach to corporate communication /

Bibliographic Details

Main Author:	Ormeño, Marcos O. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Dt. Univ.-Verl, 2007.
Edition:	1. Aufl.
Series:	Gabler Edition Wissenschaft.
Subjects:	Markenpolitik. Bedrijven. Public relations. Strategisch management. Brand name products. Logography. Electronic books.
Online Access:	Connect to the full text of this electronic book