Groundswell : winning in a world transformed by social technologies /

Two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With twenty-five vivid cases from around the world -- from health care to retail to consumer goods to business services -- Li and Bernoff show how leading companies are...

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Bibliographic Details
Main Author: Li, Charlene
Corporate Author: Gildan Media Corp
Other Authors: Bernoff, Josh
Format: CD Audio Book
Language:English
Published: [Place of publication not identified] : Gildan Media, [2008]
Edition:Unabridged.
Series:Your coach in a box.
Subjects:
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by Li, Charlene
Published 2008
Book