Groundswell : winning in a world transformed by social technologies /

Two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With twenty-five vivid cases from around the world -- from health care to retail to consumer goods to business services -- Li and Bernoff show how leading companies are...

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Bibliographic Details

Main Author:	Li, Charlene
Corporate Author:	Gildan Media Corp
Other Authors:	Bernoff, Josh
Format:	CD Audio Book
Language:	English
Published:	[Place of publication not identified] : Gildan Media, [2008]
Edition:	Unabridged.
Series:	Your coach in a box.
Subjects:	Online social networks > Economic aspects. Information society > Economic aspects. Audiobooks.