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B2B brand management /

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Bibliographic Details
Main Author: Kotler, Philip
Corporate Author: SpringerLink (Online service)
Other Authors: Michi, Ines, Pfoertsch, Waldemar
Format: eBook
Language:English
Published: Berlin ; New York : Springer, [2006]
Subjects:
Brand name products > Case studies.
Brand name products > Management.
Produits de marque > Cas, Études de.
Produits de marque > Gestion.
Electronic books.
Online Access:Connect to the full text of this electronic book
Contributor biographical information
Publisher description
Description
Item Description:Electronic resource.
Physical Description:xvi, 357 pages : illustrations ; c 24 cm.
Bibliography:Includes bibliographical references (pages [331]-342) and index.
ISBN:3540447296
9783540447290
DOI:10.1007/978-3-540-44729-0