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B2B brand management /

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Bibliographic Details
Main Author: Kotler, Philip
Corporate Author: SpringerLink (Online service)
Other Authors: Michi, Ines, Pfoertsch, Waldemar
Format: eBook
Language:English
Published: Berlin ; New York : Springer, [2006]
Subjects:
Brand name products > Case studies.
Brand name products > Management.
Produits de marque > Cas, Études de.
Produits de marque > Gestion.
Electronic books.
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Call Number: HD69.B7 K68 2006eb
 
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HD69.B7 K68 2006eb Available