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Storytelling : branding in practice /

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Bibliographic Details
Main Author: Fog, Klaus
Corporate Author: SpringerLink (Online service)
Other Authors: Budtz, Christian, Yakaboylu, Baris
Format: eBook
Language:English
Published: Berlin ; New York : Springer, 2005.
Subjects:
Klantenwerving.
Merken.
Promotie (public relations)
Branding (Marketing)
Product management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Publisher description
Description
Item Description:"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of title page.
Electronic resource.
Physical Description:238 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 228-230) and index.
ISBN:3540271163
9783540271161
DOI:10.1007/b138635