Storytelling : branding in practice /

Bibliographic Details

Main Author:	Fog, Klaus
Corporate Author:	SpringerLink (Online service)
Other Authors:	Budtz, Christian, Yakaboylu, Baris
Format:	eBook
Language:	English
Published:	Berlin ; New York : Springer, 2005.
Subjects:	Klantenwerving. Merken. Promotie (public relations) Branding (Marketing) Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book Publisher description