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Brand management : research, theory and practice /

Bibliographic Details
Main Author: Heding, Tilde
Other Authors: Knudtzen, Charlotte F., Bjerre, Mogens, 1959-
Format: Book
Language:English
Published: London ; New York : Routledge, 2009.
Subjects:
Brand name products > Management.
Branding (Marketing)
Description
Physical Description:xviii, 267 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9780415443265 (hbk.)
0415443261 (hbk.)
9780415443272 (pbk.)
041544327X (pbk.)
9780203996171 (ebook)
0203996178 (ebook)