Brand management : research, theory and practice /

Bibliographic Details
Main Author:	Heding, Tilde
Other Authors:	Knudtzen, Charlotte F., Bjerre, Mogens, 1959-
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2009.
Subjects:	Brand name products > Management. Branding (Marketing)

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